Communication Tools for Reputation Management (5 cr)
Code: R0254-3002
General information
Enrollment
13.05.2019 - 26.05.2019
Timing
09.09.2019 - 19.11.2019
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
Mode of delivery
Distance learning
Unit
Laurea Lohja, liko
Campus
Laurea common
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOY2), Yhteiset opinnot
Teachers
- Kaarina Murtola
- Taina Lackman
Teacher in charge
Kaarina Murtola
Groups
-
TOY219SY
Learning outcomes
The student is able to
- put together a targeted publication and media strategy and maintain media relations in support of company activities
- build and manage the reputation of the work organization in various public arenas
- communicate proactively in exceptional circumstances and crises
Grading scale
H-5