Digital Service Business and Marketing (10 cr)
Code: R0218-3057
General information
Enrollment
24.05.2021 - 30.05.2021
Timing
22.08.2021 - 12.12.2021
Number of ECTS credits allocated
10 op
Virtual proportion
7 op
Mode of delivery
30 % Contact teaching, 70 % Distance learning
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Degree Programme in Safety, Security and Risk Management (HRA), Laurea Leppävaara
Teachers
- Marjaana Ajanto
- Anna Nolvi
Teacher in charge
Marjaana Ajanto
Groups
-
HRA220SADegree Programme in Safety, Security and Risk Management, blended learning, S20, Leppävaara
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
Digital marketing knowledge and tools are essential in todays business. In this study units you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. The study unit is mostly online so you can adjust the workload based on your schedule.
Canvas will be open by the beginning of the study unit.
Learning materials and recommended literature
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library
Co-operation with working life and/or RDI
Observations only, no co-operation with companies required
Important dates
See in Canvas when open. There are about 6 submission deadlines.
Grading scale
H-5
Evaluation methods and criteria
Assessment details are given in Canvas.
The grade is based on points collected from the assignments. The final grade is calculated as follows:
91-100: 5
81-90: 4
71-80: 3
61-70: 2
51-60: 1
0-50: 0