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Digital Service Business and Marketing (10 cr)

Code: R0218-3057

General information


Enrollment

24.05.2021 - 30.05.2021

Timing

22.08.2021 - 12.12.2021

Number of ECTS credits allocated

10 op

Virtual proportion

7 op

Mode of delivery

30 % Contact teaching, 70 % Distance learning

Campus

Laurea Leppävaara

Teaching languages

  • English

Seats

20 - 40

Degree programmes

  • Degree Programme in Safety, Security and Risk Management (HRA), Laurea Leppävaara

Teachers

  • Marjaana Ajanto
  • Anna Nolvi

Teacher in charge

Marjaana Ajanto

Groups

  • HRA220SA
    Degree Programme in Safety, Security and Risk Management, blended learning, S20, Leppävaara

Learning outcomes

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Teaching methods

Digital marketing knowledge and tools are essential in todays business. In this study units you’ll go though different certifications and you’ll get familiar with the key principles of digital marketing and its tools. The study unit is mostly online so you can adjust the workload based on your schedule.

Canvas will be open by the beginning of the study unit.

Learning materials and recommended literature

Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0.
Available as an ebook at Laurea Finna library

Co-operation with working life and/or RDI

Observations only, no co-operation with companies required

Important dates

See in Canvas when open. There are about 6 submission deadlines.

Grading scale

H-5

Evaluation methods and criteria

Assessment details are given in Canvas.

The grade is based on points collected from the assignments. The final grade is calculated as follows:

91-100: 5
81-90: 4
71-80: 3
61-70: 2
51-60: 1
0-50: 0