Digital Service Business and Marketing (10 cr)
Code: R0218-3051
General information
Enrollment
23.11.2020 - 29.11.2020
Timing
01.04.2021 - 30.04.2021
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
RDI proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, liko
Campus
Laurea Leppävaara
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Liiketalouden koulutus (HLA2), Laurea Leppävaara (Finnish)
Teachers
- Juha Uutela
- Tomas Illman
Teacher in charge
Juha Uutela
Groups
-
HTA219KA
-
HLG220KALiiketalouden koulutus, monimuotototeutus, K20, Otaniemi
-
HLA219KA
-
HLA219KN
-
HLA220KALiiketalouden koulutus, monimuotototeutus, K20, Leppävaara
-
HTA220KATurvallisuuden ja riskienhallinnan koulutus, monimuotototeutus, K20, Leppävaara
-
HLG220SALiiketalouden koulutus, monimuotototeutus, S20, Otaniemi
-
NTA219KN
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
Design Sprint Workshop
Learning materials and recommended literature
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Co-operation with working life and/or RDI
https://www.efecte.com/fi/
Efecte Oyj and their business customer
Important dates
Pre-assignment 5.4. - 25.4.2021
Design Sprint week - Workshop 26.4. - 30.4.2020
Forms of internationality
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Students workload
Full time work during 26.4. - 30.4.2021
Pre-assignment on student's own time 5.4. - 25.4.2021
Content and scheduling
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The marketing communication of the application solution to the customer group will also be defined.
Grading scale
H-5
Evaluation methods and criteria
Self assesment as a team and as a team member individually