Digital Marketing (5 op)
Toteutuksen tunnus: HY00BM77-3001
Toteutuksen perustiedot
Ilmoittautumisaika
13.05.2019 - 26.05.2019
Ajoitus
01.08.2019 - 31.12.2019
Opintopistemäärä
5 op
Toteutustapa
Lähiopetus
Yksikkö
Laurea Tikkurila, liko
Toimipiste
Laurea Yhteinen
Opetuskielet
- Suomi
Koulutus
- Degree Programme in Leading Transformational Change (HYV4), Laurea Tikkurila
Opettaja
- Eija Lipasti
Ryhmät
-
HYV419SJDegree Programme in Leading Transformational Change, virtual studies, S19, Tikkurila
Osaamistavoitteet
The student is able to:
• Develop digital marketing strategies using electronic media
• Implement digital marketing strategies into practice
• Evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy
• Use digital analytics to evaluate and optimize the effectiveness of digital marketing strategies
Literature: Kotler et al, 2018, Marketing 4.0
Selected articles from academic sources, e.g.: Journal of Marketing, Journal of Interactive Mar keting, Harvard Business Review
Selected articles from business sources, e.g.: Business Week, Economist
Studying methods: exercises, online discussions, group project work, examination
Arviointiasteikko
Hyväksytty/Hylätty