GOING GLOBAL Service Designing Content for Digital Latin America University Learning Platform (15 op)

Tavoitteet

The student is able to
- plan, implement and evaluate a Service Design project with service design methods
- develop sustainable practices in organisations

Aika ja paikka

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Oppimateriaali ja suositeltava kirjallisuus

The source materials needed for the subject area of the project are selected separately over the course.

Examples of Service Design litterature:
Ojasalo, K. 2010. The shift from co-production in services to value co-creation. The Business Review, Cambridge. Vol 16. No. 1.
Pasanen A. 2019. Lecture material “Visualizing services – from understanding to presenting”, 12.2.2019.
Stickdorn, M., Hormess M., Lawrence A. & Schneider J. 2018. This is service design doing. Sebastopol: O’Reilly. Ebook
Stickdorn, M. & Schneider J. 2010. This is service design thinking. Basics-tools-cases. Amsterdam : BIS Publishers. Ebook
Tuulaniemi J. 2016. Palvelumuotoilu. 3. painos. Helsinki: Talentum Pro. Ebook

Toteutustapa

Our end result will be coaching material mostly in video format designed for a Digital learning platform.

We will work a full project with modern Service Design and learn about Coaching! We will do the research, analyse, ideation of concepts, testing and produce microvideomaterial for Digital learning platform. Target audience is a selected Latin American BtoB market (= 6 Brasilian and 2 Paraguay Universities). Our end result goes to use immediately.
We will study and understand what Coaching means in leadership and learning!

Learning objectives
- We learn to use Coaching methods in an international context
- We learn the Basics of Service Design
- We learn how to adapt Service Design process in a real life project
- We learn to analyse, plan and design strategically
- We learn to operate in international teams and work with international teams
- We learn to use digital platforms in our teamwork (Miro Board e.g.)

This course consists of 3 parts
1. Canvas online Theory Course 3 points (3 ECTS Service Design Basics) individual work
2. Theory Basis Essay 3 points (3 ECTS)
3. Client Real Life Business Project 9 points (9 ECTS)
Parts 1 and 3 start simultaneosly in January 2023.

Competences and skills: SERVICE DESIGN, STRATEGIC DESIGN AND PLANNING, COACHING LEADERSHIP, SUSTAINABLE LEADERSHIP, MICROWEBSITE, MICROVIDEOS, INTERNATIONAL CO-OPERATION, CUSTOMER JOURNEY, CUSTOMER PERSONA, DATA COLLECTION, VALUE PROPOSITION, CUSTOMER EXPERIENCE, CO-CREATION, INTERNATIONAL CO-OPERATING

The project is conducted partly online and partly on campus where presence is obligatory. Studying requires active participation and commitment to interactive project work also between team days and teacher guidance classes. You will receive individual feedback for assignments from the teacher and working life or peer feedback are also utilised.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Työelämäyhteistyö ja/tai TKI

Working life partner:Laurea University of Applied Sciences Global Export Project to Brasil and Paraguay.

Toteutuksen tärkeät päivämäärät

According to the degree regulations (section 18) "students must be present for the first contact teaching session, or they must notify the responsible teacher of their absence to confirm they intend to participate in studies… Registration for the study unit will be rejected, if the student does not notify the teacher of being absent from the first contact teaching session or the reason for their absence cannot be considered justified." The first contact session in a project means the first meeting between the project team and the supervisor (pre-brief). Pre-Brief invitation will be sent seprately to all students by the coaching teacher and it will be published in PAKKI.

It is compulsory to participate in the project kickoff meeting so that everyone participating in the project will receive the information on the project task. The timing of kickoff meeting will be published in PAKKI and will be informed in separate email by the coaching teacher.

Project guidance is offered on a weekly basis. The student can compare the available guidance sessions in Timetable Engine and select those projects/studies that do not overlap.

Kansainvälisyys toteutuksella

The project applies global methods of Service Design (originated by UK Design Council) and Sustainability. The project Client is a Laurea University Global Export project. Target region in this project are Latin American countries: More specifically Brasil and Paraguay. The project is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). ... The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

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Opiskelijan ajankäyttö ja kuormitus

The student spends approximately 16 hours of weekly working time on the project; in other words, approximately 8 hrs for team work and approximately 8 hrs for independent work per week.

Sisältö ja sen jaksotus

This course consists of 3 parts

1. Canvas online Theory Course 3 points (3 ECTS) individual work
2. Theory Basis Essay 3 points (3 ECTS)
3. Client Real Life Business Project 9 points (9 ECTS)

Parts 1 and 3 start simultaneosly in January 2023.

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

This study implementation is a P2P project meaning that the project is completed in a small group and guided by a teacher. Participating in the project requires attendance in the project guidance meetings and group meetings.