Digital Marketing and Sales, Design Sprint, Digital Service Business and Marketing (10 op)
Toteutuksen tunnus: HL00BQ81-3006
Toteutuksen perustiedot
- Ilmoittautumisaika
-
29.11.2021 - 28.02.2022
Ilmoittautuminen toteutukselle on päättynyt.
- Ajoitus
-
07.03.2022 - 01.04.2022
Toteutus on päättynyt.
- Opintopistemäärä
- 10 op
- Lähiosuus
- 0 op
- Virtuaaliosuus
- 10 op
- TKI-osuus
- 5 op
- Toteutustapa
- Etäopetus
- Toimipiste
- Laurea Leppävaara
- Opetuskielet
- englanti
- Paikat
- 20 - 40
- Koulutus
- Liiketalouden koulutus (HLY2), Laurea yhteinen
- Opettajat
- Juha Uutela
- Tomas Illman
- Vastuuopettaja
- Juha Uutela
- Ryhmät
-
HLA221KNLiiketalouden koulutus, päivätoteutus, K21, Leppävaara
- Opintojakso
- HL00BQ81
Tavoitteet
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Oppimateriaali ja suositeltava kirjallisuus
Knapp, J. 2016. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days.
Banfield, R. 2015. Design Sprint: A Practical Guidebook for Building Great Digital Products
Stickdorn, M. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Toteutustapa
Design Sprint: Pre-assignment & Design Sprint Workshop week
Työelämäyhteistyö ja/tai TKI
Not yet confirmed
Toteutuksen tärkeät päivämäärät
Pre-assignment 7.3. - 27.3.2022
Design Sprint Workshop week 28.3. - 1.4.2022
Kansainvälisyys toteutuksella
Google Ventures. 2016. The Design Sprint. https://www.gv.com/sprint/
Opiskelijan ajankäyttö ja kuormitus
Pre-assignment on student's own time.
Full time work during Design Sprint week.
Sisältö ja sen jaksotus
During the Design Sprint week it will be provided an application solution to the customer’s digital application problem of a service. Before creating a prototype the best possible customer understanding will be gained from the selected customer group. First you will create iteratively a concept of the application solution, find out what are the customer needs and what are the main problems in the use and usability of the service.
The prototype will be created and tested on a fast schedule by taking into account the information and the observations collected from the customer group. The customer group’s real need for the service and the problems in the use of the application will define the direction of the service development. The result will be a tested proposal as a prototype for an application solution of the digital service business concept and a definition of the proposed concept.The marketing communication of the application solution to the customer group will also be defined.
Arviointiasteikko
H-5
Lisätiedot
Timing current for groups: HLA221KN HLA221KA HTA221KA2 HTA221KA NTA220KN, NTA221KN, HLG221KA, ...