Market Entry (10 cr)
Code: R0301-3015
General information
- Enrollment
-
29.11.2021 - 05.12.2021
Registration for the implementation has ended.
- Timing
-
01.02.2022 - 31.05.2022
Implementation has ended.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 40 - 50
- Degree programmes
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
- Teachers
- Ove Backlund
- Scheduling groups
- Pienryhmä 1 (Koko: 10 . Open UAS : 10.)
- Small groups
- Pienryhmä 1
- Study unit
- R0301
Objective
The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations
Location and time
This is an online course.
Oppimateriaali ja suositeltava kirjallisuus
E.g.
Hollendsen, Svend 2014: Global Marketing, edition 6
Czinkota, Ronkainen, Moffett. 2005: International business, edition 7
Hill, Charles 2011: International Business.
Cavusgil, Knight, Riesenberger. 2012: International Business
Various ebooks
Toteutustapa
This course is an online course.
The course consists of five learning themes with various assignments. The assignments can be done independently or in teams of 2 students.
Työelämäyhteistyö ja/tai TKI
The students will step by step develop a marketing plan for a new foreign target market of an existing or a fictional company.
Toteutuksen tärkeät päivämäärät
1.2.2022 The course starts. Please introduce yourself in Canvas to confirm that you will continue on the course (theme Orientation). Please also inform about a possibly formed team (max 2 students).
17.5.2022 DL of the final report, Marketing plan. .
There are two retake dates, 24.5.2022 and 31.5.2022. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.
Kansainvälisyys toteutuksella
This course is suitable for the exchange students.
Sisältö ja sen jaksotus
1. Global marketing today - recommended DL 22.2.2022
2. Analysis of the target market - recommended DL 15.3.2022
3. Marketing strategy - recommended DL 5.4.2022
4. Entry modes - recommended DL 26.4.2022
5 . Marketing plan - DL 17.5.2022
There are two retake dates, 24.5.2022 and 31.5.2022. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.
Evaluation scale
H-5