Digital Service Business and Marketing (10 op)
Toteutuksen tunnus: R0218-HLF1821
Toteutuksen perustiedot
Ilmoittautumisaika
26.11.2018 - 02.12.2018
Ajoitus
16.01.2019 - 21.06.2019
Opintopistemäärä
10 op
TKI-osuus
7 op
Toteutustapa
Lähiopetus
Yksikkö
Laurea Lohja, liko
Toimipiste
Laurea Lohja
Opetuskielet
- Englanti
Paikat
0 - 40
Koulutus
- Liiketalouden koulutus (HLF2), Laurea Lohja
Opettaja
- Riku Riski
- Juha Olava
Vastuuopettaja
Riku Riski
Ryhmät
-
HLF218KNLiiketalouden koulutus, päivätoteutus, K18, Lohja
Osaamistavoitteet
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Toteutustapa
Course has two parts: 1) development project for customer and 2) theory report.
Purpose of the development project is to get students familiar with the practical work done in digital development and marketing projects in companies. Purpose of the theory report is to get students familiar with academic writing and content production.
Työelämäyhteistyö ja/tai TKI
Group work is real-life digital development project for Laurea's customers and partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company).
Arviointiasteikko
H-5