Digital Service Business and Marketing (10 cr)
Code: R0218-HLF1821
General information
Enrollment
26.11.2018 - 02.12.2018
Timing
16.01.2019 - 21.06.2019
Number of ECTS credits allocated
10 op
RDI proportion
7 op
Mode of delivery
Contact teaching
Unit
Laurea Lohja, liko
Campus
Laurea Lohja
Teaching languages
- English
Seats
0 - 40
Degree programmes
- Liiketalouden koulutus (HLF2), Laurea Lohja (Finnish)
Teachers
- Riku Riski
- Juha Olava
Teacher in charge
Riku Riski
Groups
-
HLF218KN
Learning outcomes
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business
Teaching methods
Course has two parts: 1) development project for customer and 2) theory report.
Purpose of the development project is to get students familiar with the practical work done in digital development and marketing projects in companies. Purpose of the theory report is to get students familiar with academic writing and content production.
Co-operation with working life and/or RDI
Group work is real-life digital development project for Laurea's customers and partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company).
Grading scale
H-5