Introduction to Marketing (10 cr)
Code: HL00BQ78-3016
General information
Enrollment
23.05.2022 - 29.05.2022
Timing
08.09.2022 - 15.12.2022
Number of ECTS credits allocated
10 op
Virtual proportion
10 op
Mode of delivery
Distance learning
Unit
Laurea Leppävaara, tiko
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
40 - 85
Degree programmes
- Tietojenkäsittelyn koulutus, kyberturvallisuus (NKA2), Laurea Leppävaara (Finnish)
- Degree Programme in Business Information Technology, Developing Digital Services (NDA2), Laurea Leppävaara (in Finnish)
Teachers
- Tarmo Pallari
- Laura Salmi
Teacher in charge
Laura Salmi
Groups
-
NDA222KATietojenkäsittelyn koulutus, digitaalisten palveluiden kehittäminen, monimuotototeutus, K22, Leppävaara
-
NKA222KATietojenkäsittelyn koulutus, kyberturvallisuus, monimuotototeutus, K22, Leppävaara
Learning outcomes
The student is able to
- use the basic terms of marketing
- define the goals and metrics for marketing and sales
- apply the marketing mix framework to an organization responsibly*
- acquire customer information, define target groups, and describe the customer journey
- act and communicate in a customer-oriented manner in sales situations
- carry out a marketing development project**
**The addition 'responsibly' comes into effect on August 1, 2024.
** The translation has been corrected and modified to exclude teamwork from the learning outcome. The change comes into effect on August 1, 2024.
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5