Service Business and Marketing (10 cr)
Code: A9128-3013
General information
Enrollment
23.05.2022 - 29.05.2022
Timing
07.09.2022 - 21.12.2022
Number of ECTS credits allocated
10 op
RDI proportion
5 op
Mode of delivery
Contact teaching
Unit
Laurea Leppävaara, service
Campus
Laurea Leppävaara
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Palveluelämysten tuottaminen ja kehittäminen (MSA2), Laurea Leppävaara (Finnish)
Teachers
- Jami Riihihuhta
- Sini Setälä
Teacher in charge
Sini Setälä
Groups
-
MSA222KNPalveluelämysten tuottaminen ja kehittäminen, päivätoteutus, K22, Leppävaara
Learning outcomes
The student is able to
- classify the business functions of a service company in the hospitality sector
- present the business models and business logic of a service company
- segment both business-to-business and consumer customers
- apply marketing mix in service business
Teaching methods
The implementation plan is available in Finnish.
Grading scale
H-5