From an Idea into a ProductLaajuus (5 cr)

Learning outcomes

The student is able to
- search for and apply the latest trends of the cosmetics industry
- analyse the reliability of the information about a raw material in a cosmetics advertisement
- analyse the marketing solutions, advertising text and visual implementation of a cosmetics advertisement
- plan cosmetic advertising in accordance with legislation and good advertising practices

Qualifications

Requires knowledge on the raw materials of cosmetics which will be gained in the core competence studies of the bachelor degree in Beauty and Cosmetics.