Pricing in Service BusinessLaajuus (5 op)
Opinnon tunnus: A9388
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
Tavoitteet
The student is able to
- adapt to the current change from cost focus to customer value orientation
- explain the theory and research concerning pricing of services
- price new services using traditional pricing methods
- apply innovative pricing methods and tools in practice