Opinto-opas

Osaamistavoitteet

The student is able to:
• understand the basics of branding in theory and in practice
• understand the financial value of branding and IPR-issues
• understand how AI can be used in Brand Mash-Ups
• design viable new service or product brands with brand mash-up tools

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• understand the basics of branding in theory and in practice
• understand the financial value of branding and IPR-issues
• understand how AI can be used in Brand Mash-Ups
• design viable new service or product brands with brand mash-up tools

Arviointiasteikko

H-5

Osaamistavoitteet

The student is able to:
• understand the basics of branding in theory and in practice
• understand the financial value of branding and IPR-issues
• understand how AI can be used in Brand Mash-Ups
• design viable new service or product brands with brand mash-up tools

Toteutustapa

Tämä opinto on vain avoimen ammattikorkeakoulun ja CampusOnlinen kautta ilmoittautuville opiskelijoille. Laurean opiskelijat ilmoittautuvat 5 op:n vastaavalle toteutukselle.

This study unit will be offered online in Canvas learning environment.

Sisältö ja sen jaksotus

Branding is important for any company or organisation or even for persons and phenomena. Brands can collaborate and create new offerings. During this study unit we concentrate on developing branding techniques innovatively by the use of the brand mash-up perspective. Branding will be taken to a new level.

After completing this MOOC you will:

1. know about core concepts of branding
2. know how to use the brand mashup technique
3. know how to create brands for sustainability

In the first part you will create your own personal brand, in the second part you will get acquainted with researchers’ brand concepts and in the third part it is time to learn about brand mash-upping and suggest your own brand mashup.

MODULES:
Orientation and getting acquainted (mandatory)
Module 1: Get in the mood for branding
Module 2: Branding in a nutshell
Module 3: Defining mash-ups and the sustainability challenge

Arviointiasteikko

Hyväksytty/Hylätty