Brand Mash-Up – Transforming Your Business Through CollaborationLaajuus (5 op)
Opinnon tunnus: HY00BM74
Laajuus
5 op
Osaamistavoitteet
The student is able to:
• understand the basics of branding in theory and in practice
• understand the financial value of branding and IPR-issues
• understand how AI can be used in Brand Mash-Ups
• design viable new service or product brands with brand mash-up tools
Ilmoittautumisaika
22.05.2023 - 28.05.2023
Ajoitus
06.09.2023 - 31.10.2023
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
TKI-osuus
2 op
Toteutustapa
Etäopetus
Yksikkö
Korkeakouluyksikkö D, Verkkokampus, liko
Toimipiste
Laurea Verkkokampus
Opetuskielet
- Englanti
Paikat
20 - 40
Koulutus
- Degree Programme in Leading Transformational Change (HYD5), Virtual Campus
Opettaja
- Maria Ekström
Ryhmät
-
HYD523SJDegree Programme in Leading Transformational Change, yamk, virtual studies, S23, Virtual Campus
Osaamistavoitteet
The student is able to:
• understand the basics of branding in theory and in practice
• understand the financial value of branding and IPR-issues
• understand how AI can be used in Brand Mash-Ups
• design viable new service or product brands with brand mash-up tools
Arviointiasteikko
H-5