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From an Idea into a ProductLaajuus (5 cr)

Study unit code: R0396

Credits

5 op

Learning outcomes

Student is able to
- search for and apply the latest trends of the cosmetics industry
- analyse the reliability of the information about a raw material in a cosmetics advertisement
- analyse the marketing solutions, advertising text and visual implementation of a cosmetics advertisement
- plan cosmetics advertising that follows legislation and good advertising practices

Enrollment

23.05.2022 - 29.05.2022

Timing

30.08.2022 - 06.10.2022

Number of ECTS credits allocated

5 op

Virtual proportion

2 op

RDI proportion

1 op

Mode of delivery

60 % Contact teaching, 40 % Distance learning

Unit

Laurea university of applied sciences

Campus

Laurea Tikkurila

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Teachers
  • Teija Hyppönen-Paloheimo
  • Auli Hietanen
  • Sari Viitala
  • Jussi Järvi
Teacher in charge

Auli Hietanen

Groups
  • TOP222SY
    Täydentävä osaaminen (amk-tutkinto), S22, Palvelualat

Learning outcomes

Student is able to
- search for and apply the latest trends of the cosmetics industry
- analyse the reliability of the information about a raw material in a cosmetics advertisement
- analyse the marketing solutions, advertising text and visual implementation of a cosmetics advertisement
- plan cosmetics advertising that follows legislation and good advertising practices

Grading scale

H-5