Cosmetics BrandLaajuus (10 cr)
Study unit code: R0394
Credits
10 op
Learning outcomes
Studentis able to
- analyse cosmetics brands
- combine brand theories with cosmetics marketing
- understand the value of a brand in producing value to customers
- assess the significance of design and technical planning of cosmetics packaging from different points of view
- apply the sustainable development principle
- take into account the significance of packaging and packaging materials for the product, distribution and the environment
- understand the launching process as part of the brand's marketing communications
apply the competition methods of marketing to the launching process
Enrollment
28.11.2022 - 04.12.2022
Timing
17.01.2023 - 30.05.2023
Number of ECTS credits allocated
10 op
Virtual proportion
2 op
RDI proportion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Teachers
- Auli Hietanen
- Sari Viitala
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
TOP222SYTäydentävä osaaminen (amk-tutkinto), S22, Palvelualat
Learning outcomes
Studentis able to
- analyse cosmetics brands
- combine brand theories with cosmetics marketing
- understand the value of a brand in producing value to customers
- assess the significance of design and technical planning of cosmetics packaging from different points of view
- apply the sustainable development principle
- take into account the significance of packaging and packaging materials for the product, distribution and the environment
- understand the launching process as part of the brand's marketing communications
apply the competition methods of marketing to the launching process
Grading scale
H-5
Enrollment
29.11.2021 - 05.12.2021
Timing
19.01.2022 - 27.04.2022
Number of ECTS credits allocated
10 op
Virtual proportion
4 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Tikkurila, service
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOP2), Palvelualat
Teachers
- Auli Hietanen
- Sari Viitala
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
TOP221SYTäydentävä osaaminen (amk-tutkinto), S21, Palvelualat
Learning outcomes
Studentis able to
- analyse cosmetics brands
- combine brand theories with cosmetics marketing
- understand the value of a brand in producing value to customers
- assess the significance of design and technical planning of cosmetics packaging from different points of view
- apply the sustainable development principle
- take into account the significance of packaging and packaging materials for the product, distribution and the environment
- understand the launching process as part of the brand's marketing communications
apply the competition methods of marketing to the launching process
Grading scale
H-5