Study Guide

Learning outcomes

The student is able to
- describe the key components of marketing technology (MarTech) and their functions
- utilise marketing technology tools at different stages of the customer journey
- plan the company's marketing goals and choose the appropriate marketing technology solutions

Qualifications

To participate in the study unit, you must have completed the study unit Digital Marketing or have equivalent knowledge.

Further information

The learning outcomes of the study unit/project are evaluated based on the requirement level 2 of Laurea's common evaluation criteria.