Marketing CommunicationsLaajuus (10 cr)

Learning outcomes

The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy

Further information

The study unit is basically the same as study unit TO00BT59 Multichannel Marketing Communication which replaces this study unit.