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Sales and Managing CustomershipsLaajuus (10 cr)

Study unit code: TO00BL02

Credits

10 op

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

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Enrollment

20.05.2024 - 26.05.2024

Timing

12.09.2024 - 08.12.2024

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

RDI proportion

4 op

Mode of delivery

Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Virtual Campus

Teaching languages
  • Finnish
Seats

40 - 60

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
  • Johanna Lunkka
  • Veera Lassila
Teacher in charge

Veera Lassila

Groups
  • TOH224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Grading scale

H-5

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Enrollment

20.05.2024 - 26.05.2024

Timing

01.08.2024 - 20.12.2024

Number of ECTS credits allocated

15 op

Virtual proportion

7.5 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages
  • Finnish
Seats

2 - 5

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
  • Tero Uusitalo
Teacher in charge

Tero Uusitalo

Groups
  • TOH224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

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Enrollment

27.11.2023 - 03.12.2023

Timing

17.01.2024 - 21.04.2024

Number of ECTS credits allocated

10 op

Virtual proportion

5 op

RDI proportion

4 op

Mode of delivery

50 % Contact teaching, 50 % Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
  • Johanna Lunkka
  • Veera Lassila
Teacher in charge

Veera Lassila

Groups
  • TOH223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Grading scale

H-5

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Enrollment

22.05.2023 - 28.05.2023

Timing

14.09.2023 - 05.12.2023

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

RDI proportion

4 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages
  • Finnish
Seats

40 - 60

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
  • Johanna Lunkka
  • Veera Lassila
Teacher in charge

Veera Lassila

Scheduling groups
  • Avoin AMK 1 (Size: 5. Open UAS: 5.)
Groups
  • TOH223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
Small groups
  • Avoin AMK 1

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Grading scale

H-5

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Enrollment

22.05.2023 - 13.08.2023

Timing

01.08.2023 - 31.12.2023

Number of ECTS credits allocated

15 op

Virtual proportion

7 op

Mode of delivery

54 % Contact teaching, 46 % Distance learning

Unit

Laurea Hyvinkää, liko

Campus

Laurea Hyvinkää

Teaching languages
  • Finnish
Seats

4 - 10

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
  • Nina Weckman
  • Piia Haavisto
  • Teppo Leppälahti
  • Mervi Talonen
  • Tero Uusitalo
Teacher in charge

Tero Uusitalo

Groups
  • HLB222KN
    Liiketalouden koulutus, päivätoteutus, K22, Hyvinkää
  • TOH223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Teaching methods

The implementation plan is available in Finnish.

Grading scale

H-5

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Enrollment

28.11.2022 - 04.12.2022

Timing

19.01.2023 - 20.04.2023

Number of ECTS credits allocated

10 op

Virtual proportion

2 op

RDI proportion

3 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Korkeakouluyksikkö D, Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
  • Johanna Lunkka
  • Veera Lassila
Teacher in charge

Veera Lassila

Scheduling groups
  • Avoin AMK (Size: 5. Open UAS: 5.)
Groups
  • TOH222SY
    Täydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet
Small groups
  • Open UAS

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Grading scale

H-5

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Enrollment

23.05.2022 - 29.05.2022

Timing

22.09.2022 - 09.12.2022

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

RDI proportion

3 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages
  • Finnish
Seats

20 - 85

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
  • Johanna Lunkka
  • Veera Lassila
Teacher in charge

Veera Lassila

Scheduling groups
  • Avoin AMK (Size: 5. Open UAS: 5.)
Groups
  • TOH222SY
    Täydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet
Small groups
  • Open UAS

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Grading scale

H-5

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Enrollment

23.05.2022 - 05.06.2022

Timing

19.09.2022 - 07.12.2022

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

RDI proportion

3 op

Mode of delivery

Distance learning

Unit

Korkeakouluyksikkö D, Verkkokampus, liko

Campus

Laurea Virtual Campus

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
  • Eeva Miettinen
  • Johanna Lunkka
Teacher in charge

Johanna Lunkka

Scheduling groups
  • Avoin AMK (Size: 5. Open UAS: 5.)
Groups
  • TOH222SY
    Täydentävä osaaminen (amk-tutkinto), S22, Kauppa, hallinto ja oikeustieteet
Small groups
  • Pienryhmä 1

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Grading scale

H-5

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Enrollment

29.11.2021 - 05.12.2021

Timing

25.01.2022 - 31.03.2022

Number of ECTS credits allocated

10 op

Virtual proportion

2 op

RDI proportion

3 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Korkeakouluyksikkö D, Leppävaara, liko

Campus

Laurea Leppävaara

Teaching languages
  • Finnish
Seats

20 - 50

Degree programmes
  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Teachers
  • Eeva Miettinen
  • Johanna Lunkka
Teacher in charge

Johanna Lunkka

Groups
  • TOH221SY
    Täydentävä osaaminen (amk-tutkinto), S21, Kauppa, hallinto ja oikeustieteet

Learning outcomes

The student is able to:
- understand the purpose of customer strategy and objectives as a part of the business
- utilise customer data in sales work
- manage the sales management process
- select operative measures for sales and marketing based on the customer buying process
- set targets for customer and sales control

Teaching methods

The description is available in Finnish.

Grading scale

H-5