Brand Performance and DevelopmentLaajuus (5 cr)
Study unit code: R0287
General information
- Credits
- 5 cr
Learning outcomes
The student is able to
- utilize different methods of marketing research in analyzing business
- measure brand development activities
- utilize information in brand development
Further information
This study unit is renewed. The new study unit code starting from year 2022 is TO00BT64 Brand Performance and Development.
Equivalent study units
- Brand Performance and Development