Digital Content MarketingLaajuus (5 cr)
Study unit code: PK00BV33
Credits
5 op
Learning outcomes
The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry
Enrollment
19.05.2025 - 25.05.2025
Timing
01.08.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Virtual proportion
2.5 op
RDI proportion
1 op
Mode of delivery
50 % Contact teaching, 50 % Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
PKV225SAKauneudenhoito- ja kosmetiikka-alan koulutus, monimuotototeutus, S25, Tikkurila
Learning outcomes
The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry
Grading scale
H-5
Enrollment
20.05.2024 - 26.05.2024
Timing
24.09.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Virtual proportion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
PKV224SNKauneudenhoito- ja kosmetiikka-alan koulutus, päivätoteutus, S24, Tikkurila
Learning outcomes
The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry
Grading scale
H-5
Enrollment
22.05.2023 - 28.05.2023
Timing
01.11.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Virtual proportion
5 op
RDI proportion
1 op
Mode of delivery
Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Virtual Campus
Teaching languages
- Finnish
Seats
20 - 45
Degree programmes
- Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
PKV223SAKauneudenhoito- ja kosmetiikka-alan koulutus, verkko-opinnot, S23, Tikkurila
Learning outcomes
The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry
Grading scale
H-5
Enrollment
28.11.2022 - 04.12.2022
Timing
20.03.2023 - 31.07.2023
Number of ECTS credits allocated
5 op
Virtual proportion
2 op
RDI proportion
1 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
PKV223KAMKauneudenhoito- ja kosmetiikka-alan koulutus, monimuotototeutus, K23, Tikkurila
Learning outcomes
The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry
Grading scale
H-5
Enrollment
23.05.2022 - 29.05.2022
Timing
27.09.2022 - 31.12.2022
Number of ECTS credits allocated
5 op
Virtual proportion
2 op
RDI proportion
1 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Laurea Tikkurila, service
Campus
Laurea Tikkurila
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
- Auli Hietanen
- Jussi Järvi
Teacher in charge
Auli Hietanen
Groups
-
PKV222SNKauneudenhoito- ja kosmetiikka-alan koulutus, päivätoteutus, S22, Tikkurila
Learning outcomes
The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry
Grading scale
H-5