Digital Service Business and MarketingLaajuus (10 op)
Opinnon tunnus: R0218
Laajuus
10 op
Osaamistavoitteet
The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business