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Fundamentals of Subscription EconomyLaajuus (2 op)

Opinnon tunnus: TO00BU81

Laajuus

2 op

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Ilmoittautumisaika

19.05.2025 - 25.05.2025

Ajoitus

01.08.2025 - 31.12.2025

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

Toteutustapa

Etäopetus

Yksikkö

10 Liiketalous-, tietojenkäsittely- ja palvelualat

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

20 - 120

Koulutus
  • Complementary competence, bachelor's studies in English (CCN2), Information and Communication Technologies (ICT)
  • Laurea täydentävä osaaminen, amk-tutkinto (TON2), Tietojenkäsittely ja tietoliikenne (ICT)
Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Ryhmät
  • CCN225SY
    Complementary competence (bachelor’s studies in English), S25, Information and Communication Technologies (ICT)
  • TON225SY
    Täydentävä osaaminen (amk-tutkinto), S25, Tietojenkäsittely ja tietoliikenne (ICT)

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

Aika ja paikka

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Fundamentals of SaaS Companies
- Marketing & Sales
- Metrics

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Ilmoittautumisaika

31.03.2025 - 06.04.2025

Ajoitus

05.05.2025 - 11.08.2025

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

Toteutustapa

Etäopetus

Yksikkö

10 Liiketalous-, tietojenkäsittely- ja palvelualat

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

20 - 120

Koulutus
  • Complementary competence, bachelor's studies in English (CCN2), Information and Communication Technologies (ICT)
  • Laurea täydentävä osaaminen, amk-tutkinto (TON2), Tietojenkäsittely ja tietoliikenne (ICT)
Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Ryhmät
  • TON224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Tietojenkäsittely ja tietoliikenne (ICT)
  • CCN224SY
    Complementary competence (bachelor’s studies in English), S24, Information and Communication Technologies (ICT)

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

Aika ja paikka

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Fundamentals of SaaS Companies
- Marketing & Sales
- Metrics

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Ilmoittautumisaika

25.11.2024 - 06.01.2025

Ajoitus

13.01.2025 - 26.05.2025

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

Toteutustapa

Etäopetus

Yksikkö

10 Liiketalous-, tietojenkäsittely- ja palvelualat

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

20 - 120

Koulutus
  • Complementary competence, bachelor's studies in English (CCN2), Information and Communication Technologies (ICT)
  • Laurea täydentävä osaaminen, amk-tutkinto (TON2), Tietojenkäsittely ja tietoliikenne (ICT)
Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Ryhmät
  • TON224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Tietojenkäsittely ja tietoliikenne (ICT)
  • CCN224SY
    Complementary competence (bachelor’s studies in English), S24, Information and Communication Technologies (ICT)

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

Aika ja paikka

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Fundamentals of SaaS Companies
- Marketing & Sales
- Metrics

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Ilmoittautumisaika

20.05.2024 - 26.05.2024

Ajoitus

19.08.2024 - 16.12.2024

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

20 - 120

Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Ryhmät
  • TON224SY
    Täydentävä osaaminen (amk-tutkinto), S24, Tietojenkäsittely ja tietoliikenne (ICT)
  • CCN224SY
    Complementary competence (bachelor’s studies in English), S24, Information and Communication Technologies (ICT)

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

Aika ja paikka

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Fundamentals of SaaS Companies
- Marketing & Sales
- Metrics

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Ilmoittautumisaika

01.04.2024 - 07.04.2024

Ajoitus

06.05.2024 - 12.08.2024

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

TKI-osuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

0 - 120

Koulutus
  • Complementary competence, bachelor's studies in English (CCN2), Information and Communication Technologies (ICT)
Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Ryhmät
  • CCN223SY
    Complementary competence (bachelor’s studies in English), S23, Information and Communication Technologies (ICT)
  • TON223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Tietojenkäsittely ja tietoliikenne (ICT)

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

Aika ja paikka

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Fundamentals of SaaS Companies
- Marketing & Sales
- Metrics

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Ilmoittautumisaika

27.11.2023 - 03.12.2023

Ajoitus

15.01.2024 - 27.05.2024

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

TKI-osuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

0 - 120

Koulutus
  • Complementary competence, bachelor's studies in English (CCN2), Information and Communication Technologies (ICT)
Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Ajoitusryhmät
  • Koskee vain Avoimen AMK:n asiakkaita, tutkinto-opiskelija älä ilmoittaudu tähän pienryhmään, voit olla välittämättä tästä. 1 (Koko: 100. Avoin AMK: 100.)
Ryhmät
  • CCN223SY
    Complementary competence (bachelor’s studies in English), S23, Information and Communication Technologies (ICT)
  • TON223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Tietojenkäsittely ja tietoliikenne (ICT)
Pienryhmät
  • Koskee vain Avoimen AMK:n asiakkaita, tutkinto-opiskelija älä ilmoittaudu tähän pienryhmään, voit olla välittämättä tästä. 1

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

Aika ja paikka

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Fundamentals of SaaS Companies
- Marketing & Sales
- Metrics

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Ilmoittautumisaika

22.05.2023 - 28.05.2023

Ajoitus

21.08.2023 - 18.12.2023

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

TKI-osuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

0 - 120

Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Ajoitusryhmät
  • Avoin AMK 1 (Koko: 15. Avoin AMK: 15.)
Ryhmät
  • CCN223SY
    Complementary competence (bachelor’s studies in English), S23, Information and Communication Technologies (ICT)
  • TON223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Tietojenkäsittely ja tietoliikenne (ICT)
Pienryhmät
  • Avoin AMK 1

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

Aika ja paikka

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Fundamentals of SaaS Companies
- Marketing & Sales
- Metrics

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Ilmoittautumisaika

03.04.2023 - 09.04.2023

Ajoitus

08.05.2023 - 14.08.2023

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

TKI-osuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

0 - 120

Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Ajoitusryhmät
  • Avoin AMK 1 (Koko: 15. Avoin AMK: 15.)
Ryhmät
  • TON222SY
    Laurea täydentävä osaaminen (amk-tutkinto), S22, Tietojenkäsittely ja tietoliikenne (ICT)
  • CCN222SY
    Complementary competence (bachelor’s studies), S22, Information and Communication Technologies (ICT)
Pienryhmät
  • Avoin AMK 1

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

Aika ja paikka

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Fundamentals of SaaS Companies
- Marketing & Sales
- Metrics

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Ilmoittautumisaika

28.11.2022 - 04.12.2022

Ajoitus

23.01.2023 - 03.04.2023

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

TKI-osuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Laurea-ammattikorkeakoulu

Opetuskielet
  • Englanti
Paikat

20 - 100

Koulutus
  • Complementary competence, bachelor's studies in English (CCN2), Information and Communication Technologies (ICT)
  • Laurea täydentävä osaaminen, amk-tutkinto (TON2), Tietojenkäsittely ja tietoliikenne (ICT)
Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

Aika ja paikka

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Fundamentals of SaaS Companies
- Marketing & Sales
- Metrics

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Ilmoittautumisaika

28.11.2022 - 10.04.2023

Ajoitus

23.01.2023 - 31.05.2023

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

TKI-osuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

0 - 120

Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Ajoitusryhmät
  • Open UAS (Koko: 15. Avoin AMK: 15.)
Ryhmät
  • TON222SY
    Laurea täydentävä osaaminen (amk-tutkinto), S22, Tietojenkäsittely ja tietoliikenne (ICT)
  • CCN222SY
    Complementary competence (bachelor’s studies), S22, Information and Communication Technologies (ICT)
Pienryhmät
  • Open UAS

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Virtual self-pace studies. Bi-weekly individual assignments and online discussions. New enrolments are accepted weekly.

Aika ja paikka

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace. Canvas workspace opens 2.1.2023.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Fundamentals of SaaS Companies
- Marketing & Sales
- Metrics

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Ajoitus

03.10.2022 - 12.12.2022

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

TKI-osuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

0 - 100

Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

Aika ja paikka

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Fundamentals of SaaS Companies
- Marketing & Sales
- Metrics

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Ajoitus

29.08.2022 - 31.10.2022

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

TKI-osuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

0 - 100

Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

Aika ja paikka

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Fundamentals of SaaS Companies
- Marketing & Sales
- Metrics

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Ilmoittautumisaika

02.07.2022 - 31.07.2022

Ajoitus

01.08.2022 - 31.12.2022

Opintopistemäärä

2 op

Toteutustapa

Lähiopetus

Yksikkö

Korkeakouluyksikkö D, Verkkokampus, tiko

Opetuskielet
  • Suomi
Koulutus
  • OODI - Ohjelmistoalan uutta osaamista ja ohjausta sekä digitaitoja Suomessa oleskeleville tilapäistä suojelua saaville
Ryhmät
  • AVOHDK23
    OODI - Ohjelmistoalan uutta osaamista ja ohjausta sekä digitaitoja Suomessa oleskeleville tilapäistä suojelua saaville

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Arviointiasteikko

Hyväksytty/Hylätty

Ajoitus

30.05.2022 - 15.08.2022

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

TKI-osuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

0 - 100

Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Virtual self-pace studies. Bi-weekly individual assignments and online discussions.

Aika ja paikka

A weekly detailed schedule will be released in the beginning of the course. Optional online tutoring via Teams or at Laurea Leppävaara during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

A weekly detailed schedule will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Fundamentals of SaaS Companies
- Marketing & Sales
- Metrics

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Ajoitus

07.03.2022 - 31.05.2022

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

TKI-osuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

0 - 100

Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Arviointiasteikko

Hyväksytty/Hylätty

Ajoitus

10.01.2022 - 31.03.2022

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

TKI-osuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Paikat

0 - 100

Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Arviointiasteikko

Hyväksytty/Hylätty

Ilmoittautumisaika

29.11.2021 - 11.12.2022

Ajoitus

10.01.2022 - 31.12.2022

Opintopistemäärä

2 op

Virtuaaliosuus

2 op

TKI-osuus

1 op

Toteutustapa

Etäopetus

Yksikkö

Laurea Leppävaara, tiko

Toimipiste

Laurea Verkkokampus

Opetuskielet
  • Englanti
Koulutus
  • Complementary competence, bachelor's studies in English (CCN2), Information and Communication Technologies (ICT)
  • Laurea täydentävä osaaminen, amk-tutkinto (TON2), Tietojenkäsittely ja tietoliikenne (ICT)
Opettaja
  • Lassi Virtanen
Vastuuopettaja

Lassi Virtanen

Ajoitusryhmät
  • Pienryhmä 1 (Koko: 100. Avoin AMK: 100.)
Ryhmät
  • TON221SY
    Laurea täydentävä osaaminen (amk-tutkinto), S21, Tietojenkäsittely ja tietoliikenne (ICT)
  • CCN221SY
    Complementary competence (bachelor’s studies), S21, Information and Communication Technologies (ICT)
Pienryhmät
  • Pienryhmä 1

Osaamistavoitteet

The student is able to:
- explain what is Subscription economy and Software as a Service delivery model
- explain the implications of subscription economy in everyday life
- identify the role of metrics in a value creation process
- identify new business opportunities enabled by subscription economy
- apply an understanding of digital marketing to build growth

Toteutustapa

Enrollments to the study unit are accepted weekly end evaluations are done bi-weekly. Virtual self-pace studies. Individual assignments and online discussions.

Aika ja paikka

The recommend pace for the study unit is one module every two weeks. All the assignments and content will be released in the beginning of the course. Optional online tutoring via Teams during the study unit.

Oppimateriaali ja suositeltava kirjallisuus

All the material and links can be found from Canvas workspace.

Toteutuksen valinnaiset suoritustavat

All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the studies or another person designated to the position. The assessment is carried out according to the same assessment criteria and, as a rule, same grading scale as that adopted for the corresponding study unit or module. The student is entitled to apply for accreditation of prior competence regardless of where, how and when the competence has been acquired. The student may also seek accreditation of competence to be acquired on the job as part of their degree (work-based learning). The student is responsible for demonstrating and verifying their competence and for providing sufficient information.

Työelämäyhteistyö ja/tai TKI

Study unit contents done together with partner companies.

Toteutuksen tärkeät päivämäärät

The study unit is self-pace. The recommend pace for the study unit is one module every two weeks. All the assignments and content will be released in the beginning of the course.

According to the degree regulations (section 18) “students must be active in the study unit or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected.

Opiskelijan ajankäyttö ja kuormitus

- Study unit lasts for 10 weeks
- 2cr / 52 hours

Sisältö ja sen jaksotus

Study Unit consist of four modules:

- Introduction to Subscription Economy & SaaS
- Building SaaS Companies
- Marketing & Sales
- Metrics and Financial

In addition you'll go through how to complete the study unit during the orientation module and you'll have the possibility to give feedback after the study unit.

Lisätietoja opiskelijoille

The subscription economy changes how we sell and buy services. Subscription economy is transforming businesses from one time purchases towards monthly payments and continuous value creation. Were not buying any more albums. Instead we pay a monthly subscription to services like Spotify or Apple Music. The same goes with movies (Netflix, Viaplay, AppleTV+, HBO, etc.).

You’re in the right place if you’re interested in understanding more about the subscription economy and Software-as-a-Service (SaaS) delivery model.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

“The evaluation of competence is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the evaluation criteria listed in the implementation plan for the studies.” (Laurea degree regulations).

The study unit is graded with Aproved / Failed

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material

Arviointikriteerit, hyväksytty/hylätty

Student needs to complete all the study unit modules to pass the study unit
- Module learning material
- Module discussions
- Module quizzes
- Additional tasks & material