Content MarketingLaajuus (5 op)
Opinnon tunnus: R0294
Laajuus
5 op
Osaamistavoitteet
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Ilmoittautumisaika
19.05.2025 - 25.05.2025
Ajoitus
01.10.2025 - 31.12.2025
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Laurea Tikkurila, liko
Toimipiste
Laurea Verkkokampus
Opetuskielet
- Englanti
Paikat
40 - 60
Koulutus
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Opettaja
- Laura Sippel
- Eija Lipasti
Vastuuopettaja
Eija Lipasti
Ryhmät
-
TOH225SYTäydentävä osaaminen (amk-tutkinto), S25, Kauppa, hallinto ja oikeustieteet
-
CCH225SYComplementary competence (bachelor’s studies in English), S25, Business, administration and law
Osaamistavoitteet
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Arviointiasteikko
H-5
Ilmoittautumisaika
25.11.2024 - 01.12.2024
Ajoitus
01.03.2025 - 31.07.2025
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Laurea Tikkurila, liko
Toimipiste
Laurea Verkkokampus
Opetuskielet
- Englanti
Paikat
40 - 60
Koulutus
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Opettaja
- Laura Sippel
- Eija Lipasti
Vastuuopettaja
Eija Lipasti
Ryhmät
-
TOH224SYTäydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
-
CCH224SYComplementary competence (bachelor’s studies in English), S24, Business, administration and law
Osaamistavoitteet
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Arviointiasteikko
H-5
Ilmoittautumisaika
20.05.2024 - 26.05.2024
Ajoitus
01.10.2024 - 31.12.2024
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Laurea Tikkurila, liko
Toimipiste
Laurea Verkkokampus
Opetuskielet
- Englanti
Paikat
40 - 60
Koulutus
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Opettaja
- Laura Sippel
- Eija Lipasti
Vastuuopettaja
Eija Lipasti
Ryhmät
-
TOH224SYTäydentävä osaaminen (amk-tutkinto), S24, Kauppa, hallinto ja oikeustieteet
-
CCH224SYComplementary competence (bachelor’s studies in English), S24, Business, administration and law
Osaamistavoitteet
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Toteutustapa
This is an online course during autumn 2023
The language used in the course is English.
The main themes of the course are:
- Content marketing strategy and process
- Creating content for your organization
This course is organized based on the LbD (Learning by Developing) principles, and the coursework will be done for a company. You can choose to do your coursework for partner companies we have in this course, or find a company from your own circles.
The coursework will include creating content marketing strategy and content for the chosen organization.
This course requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.
During the course there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.
Aika ja paikka
The course is offered completely online.
Oppimateriaali ja suositeltava kirjallisuus
The learning material will be provided in the learning environment Canvas.
Toteutuksen valinnaiset suoritustavat
The normal AHOT/Competence Demonstration as instructed in https://laureauas.sharepoint.com/sites/studentEn_planningstudies/SitePages/Recognition-of-Prior-Learning.aspx
Työelämäyhteistyö ja/tai TKI
You will do the course assignments for an organization.
You can choose to do your coursework for partner companies we have in this course.
You may also focus on an organization of your own choice.
Toteutuksen tärkeät päivämäärät
The course will open on October 1, 2023
Please, see Lukkarikone for exact times for events in the course.
There are four (4) mandatory online meetings for everyone (=Mandatory event). You are strongly recommended to participate in others, too.
Opiskelijan ajankäyttö ja kuormitus
This elective course is estimated to require in average 135 hours of work.
Sisältö ja sen jaksotus
In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content
Lisätietoja opiskelijoille
The level 2 evaluation criteria are used in this course.
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.
Arviointikriteerit, hyväksytty/hylätty
Detailed information on evaluation will be provided in the learning platform.
Ilmoittautumisaika
22.05.2023 - 28.05.2023
Ajoitus
01.10.2023 - 31.12.2023
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Korkeakouluyksikkö D, Verkkokampus, liko
Toimipiste
Laurea Verkkokampus
Opetuskielet
- Englanti
Paikat
40 - 60
Koulutus
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Opettaja
- Tiina Leppäniemi
- Eija Lipasti
Vastuuopettaja
Eija Lipasti
Ajoitusryhmät
- Avoin AMK 1 (Koko: 5. Avoin AMK: 5.)
Ryhmät
-
TOH223SYTäydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet
-
CCH223SYComplementary competence (bachelor’s studies in English), S23, Business, administration and law
Pienryhmät
- Avoin AMK 1
Osaamistavoitteet
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Toteutustapa
This is an online course during autumn 2023
The language used in the course is English.
The main themes of the course are:
- Content marketing strategy and process
- Creating content for your organization
This course is organized based on the LbD (Learning by Developing) principles, and the coursework will be done for a company. You can choose to do your coursework for partner companies we have in this course, or find a company from your own circles.
The coursework will include creating content marketing strategy and content for the chosen organization.
This course requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.
During the course there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.
Aika ja paikka
The course is offered completely online.
Oppimateriaali ja suositeltava kirjallisuus
The learning material will be provided in the learning environment Canvas.
Toteutuksen valinnaiset suoritustavat
The normal AHOT/Competence Demonstration as instructed in https://laureauas.sharepoint.com/sites/studentEn_planningstudies/SitePages/Recognition-of-Prior-Learning.aspx
Työelämäyhteistyö ja/tai TKI
You will do the course assignments for an organization.
You can choose to do your coursework for partner companies we have in this course.
You may also focus on an organization of your own choice.
Toteutuksen tärkeät päivämäärät
The course will open on October 1, 2023
Please, see Lukkarikone for exact times for events in the course.
There are four (4) mandatory online meetings for everyone (=Mandatory event). You are strongly recommended to participate in others, too.
Opiskelijan ajankäyttö ja kuormitus
This elective course is estimated to require in average 135 hours of work.
Sisältö ja sen jaksotus
In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content
Lisätietoja opiskelijoille
The level 2 evaluation criteria are used in this course.
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.
Arviointikriteerit, hyväksytty/hylätty
Detailed information on evaluation will be provided in the learning platform.
Ilmoittautumisaika
12.09.2022 - 18.09.2022
Ajoitus
01.10.2022 - 31.12.2022
Opintopistemäärä
5 op
Virtuaaliosuus
5 op
Toteutustapa
Etäopetus
Yksikkö
Korkeakouluyksikkö D, Verkkokampus, liko
Toimipiste
Laurea Verkkokampus
Opetuskielet
- Englanti
Paikat
20 - 50
Koulutus
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
Opettaja
- Tiina Leppäniemi
- Eija Lipasti
Vastuuopettaja
Eija Lipasti
Ryhmät
-
CCH222SYComplementary competence (bachelor’s studies), S22, Business, administration and law
Osaamistavoitteet
The student is able to
- explain the consumer trends and their impact on the digital marketing today
- describe the elements of digital customer experience
- prepare a content strategy plan based on target group needs and interest analysis
- create attractive content and engage with customers
- apply the best practices in building organizational webpages
Toteutustapa
This is an online course during autumn 2022
The language used in the course is English.
The main themes of the course are:
- Content marketing strategy and process
- Creating content for your organization
This course is organized based on the LbD (Learning by Developing) principles, and the coursework will be done for a company. You can choose to do your coursework for partner companies we have in this course, or find a company from your own circles.
The coursework will include creating content marketing strategy and content for the chosen organization.
This course requires regular study work from October1 to December 21. Students are required to return assignments according to given schedule.
During the course there will be few webinars which are recorded and for interactive instruction there will be online coaching sessions which are not recorded. The schedule for the webinars and coaching sessions will be announced on the learning platform.
Aika ja paikka
The course is offered completely online.
Oppimateriaali ja suositeltava kirjallisuus
The learning material will be provided in the learning environment Canvas,
Toteutuksen valinnaiset suoritustavat
The normal AHOT/Competence Demonstration as instructed in https://laureauas.sharepoint.com/sites/studentEn_planningstudies/SitePages/Recognition-of-Prior-Learning.aspx
Työelämäyhteistyö ja/tai TKI
You will do the course assignments for an organization.
You can choose to do your coursework for partner companies we have in this course.
You may also focus on an organization of your own choice.
Toteutuksen tärkeät päivämäärät
The course will open on October 1, 2022
Please, see Lukkarikone for exact times for events in the course.
There are four (4) mandatory online meetings for everyone (=Mandatory event). You are strongly recommended to participate in others, too ??
1.10.2022 Study unit opens, Canvas workspace open
4.10.2022 Mandatory event Online session: Course introduction and orientation https://laurea.zoom.us/my/eijalipasti
16.10.2022 Quiz 1.1. and Quiz 1.2 due
18.10.2022 Project work introduction, How to use Workbook, https://laurea.zoom.us/my/eijalipasti
26.10.2022 Mandatory event Company case pitches
31.10.2022 Online guidance session https://laurea.zoom.us/my/eijalipasti
8.11.2022 Mandatory event Q&A with partner companies
15.11.2022 Online guidance session https://laurea.zoom.us/my/eijalipasti
20.11.2022 Project work part 1 due: Content marketing strategy (upload)
22.11.2022 Introduction workbook part 2 https://laurea.zoom.us/my/tiinaleppaniemi
28.11.2022 Online guidance session https://laurea.zoom.us/my/tiinaleppaniemi
1.12.2022 Online guidance session https://laurea.zoom.us/my/tiinaleppaniemi
6.12.2022 Final project work due (workbook part 1 and part 2)
7.12.2022 Mandatory event * Student presentations to a partner company (online)
8.12.2022 Mandatory event * Student presentations to a partner company (online)
16.12.2022 Assessment ready
* Students are required to participate in one of these mandatory events.
Opiskelijan ajankäyttö ja kuormitus
This elective course is estimated to require in average 135 hours of work.
Sisältö ja sen jaksotus
In this course there are three themes which you will study:
Theme 1: Why content marketing?
Theme 2: Content marketing strategy
Theme 3: Creating and promoting content
Lisätietoja opiskelijoille
The level 2 evaluation criteria are used in this course.
Arviointiasteikko
H-5
Arviointimenetelmät ja arvioinnin perusteet
Each assignment will be graded separately. There are pass/fail assignements and assignments that are graded. Detailed information on evaluation will be provided in the learning platform.
Arviointikriteerit, hyväksytty/hylätty
Detailed information on evaluation will be provided in the learning platform.