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SB: International Marketing Planning & Implementation in Hospitality Industry (15 op)

Toteutuksen tunnus: SB00BK96-3004

Toteutuksen perustiedot


Ilmoittautumisaika
18.05.2020 - 24.05.2020
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
01.08.2020 - 31.12.2020
Toteutus on päättynyt.
Opintopistemäärä
15 op
Lähiosuus
8 op
Virtuaaliosuus
7 op
TKI-osuus
15 op
Toteutustapa
Monimuoto-opetus
Toimipiste
Laurea Hyvinkää
Opetuskielet
englanti
Paikat
3 - 5
Koulutus
Liiketalouden koulutus (HLB2), Laurea Hyvinkää
Opettajat
Katriina Knuuti
Vastuuopettaja
Pyry Airaksinen
Opintojakso
SB00BK96

Aika ja paikka

Project meetings on Tuesdays 15-16
The invitation of the project briefing (when project starts) will be sent by e-mail on Aug. 2020.

Oppimateriaali ja suositeltava kirjallisuus

Suitable sources will be discussed in the beginning of the project according to the project´s assignment and targets.

Toteutustapa

Project implementation mode: the project will be carried out as a P2P project in cooperation with the client company.

Project content: International Marketing planning and implementation in Hospitality industry; target groups, segmentation and marketing plan implementation.

Plan, implement and evaluate a Service Business project and develop sustainable practices in organizations. Analyze and use business reports in projects. Use strategic planning, analysis and decision making tools in project contexts. Make business decisions in various project contexts.

This project can also produce knowledge and credits in other modules, such as Project management (PJ), Competence in business and entrepreneurship.
Coaching and communication: will be agreed in the beginning of the project/semester
This project is suitable for blended learning students (monimuoto): Yes.
If the student places in this project are filled, we can place the student in another project that produces the knowhow in the same modules.
Laurea reserves the right to make changes

Kansainvälisyys toteutuksella

Study is suitable for exchange students

Opiskelijan ajankäyttö ja kuormitus

The student will work approximately 16 hours per week for this project; 8 hours for teamwork and 8 hours for independent work.

Arviointiasteikko

H-5

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