Service Design (10 op)

Tavoitteet

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Aika ja paikka

Leppävaara
Weeks 36-48

Oppimateriaali ja suositeltava kirjallisuus

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly.

Other materials provided during the study unit

Toteutustapa

Blended learning
4 contact sessions (mandatory) & online learning

Työelämäyhteistyö ja/tai TKI

Service Design Project with Ravintolakolmio Ltd.

Toteutuksen tärkeät päivämäärät

Pre assignment before the first contact session!
Sep 6th: kick-off
Oct 4th: work shop
November 8th: work shop
Nov 29th: Final presentations

Opiskelijan ajankäyttö ja kuormitus

The study unit includes both individual and teamwork online in addition to the ontact sessions f2f.

Please note that the implementation is blended. It includes both f2f contact sessions and online learning. Please sign in only if you can take part in the contact sessions. It is not possible to take part in case you have overlapping courses.

Sisältö ja sen jaksotus

The study unit follows the service design process. Detailed schedule and assignments will be provided before the kick-off.

Arviointiasteikko

H-5

Lisätiedot

KEY CONCEPTS:
Service design / design thinking
Service design process and tools
Co-creation
Customer Insight (Persona & Customer Journey)
Value proposition
Prototyping & testing
Business Model Canvas
Service Concept

ASSIGNMENTS:
- Individual pre-assignment (Theory & Literature)
- Individual assignments during the process (Theory & Literature)
- Customer project (Team Work): Development of service concept: The service concept and the design process are reported and visualized in a Service Design Portgolio created during the process. The finished Service Design Portfolio is given to the customer project provider.