Business Approach and Leadership Skills (10 op)

Tavoitteet

The student is able to
- lead one's own work in teams both in projects and in a business environment
- implement business understanding into research and analysis tasks both digitally and in authentic situations
- communicate professionally in teamwork and employs intercultural skills into practice

Aika ja paikka

The course will in general be on campus in Leppävaara on even weeks and on odd weeks via zoom. Some of the odd weeks will also take place on campus due to the content of the class.
Presence is compulsory during the first class, 14.1.2021. Also, when there are guest lecturers and student presentations.

Oppimateriaali ja suositeltava kirjallisuus

Barden, Phil. (2013). Decoded. The Science Behind Why We Buy. Wiley.

Blythe, Jim. (2013). Consumer Behaviour. Sage.

Finch, Brian. 2013. How to write a business plan. Kogan Page.

Kahle, Lynn R. & Valette-Florence, Pierre. (2012). Marketplace Lifestyles in an Age of Social Media. Theory and Methods. Routledge.

Kahnemann, Daniel. Thinking Fast and Slow. (2011). Penguin Books.

Kotler, Philip & Armstrong, Gary. (2012). Principles of Marketing. Pearson.

Lynch, Richard 2006: Corporate strategy. Prentice Hall, Harlow.

MacRae, Ian & Furnham, Adrian. 2017. Motivation and Performance. A guide to motivating a diverse workforce. Kogan Page Limited.

Maylett, Tracy EdD & Wride, Matthew JD. 2017. The Employee Experience. How to Attract Talent, Retain Top Performers, and Drive Results. Wiley.

Osterwalder, A. & Pigneur, Y. (2009). Business Model Generation. Amsterdam. Self Published.

Robbins, Stephen P. & Judge, Timothy A. (2016). Essentials of Organizational Behavior. Pearson.

Robbins, Stephen P., Judge, Timothy A. & Campbell, Timothy T. (2010). Organizational Behaviour. Pearson.

Solomon, Michael R. (2011). Consumer Behavior. Buying, Having, and Being. Pearson.

Soman, Dilip and N-Marandi, Sara. (2010). Managing Customer Value. One Stage at a Time. World Scientific.

Thaler, Richard H. (2015). Misbehaving. The Making of Behavioral Economics. W.W. Norton & Company Inc.

Thaler, Richard H. & Sustein, Cass R. (2008). Nudge. Improving Decisions, about Health, Wealth, and Happiness. Yale University Press.

Walden, Steven. (2017). Customer Experience Management Rebooted - Are you an experience brand or an efficiency brand? Palgrave Macmillan.

Toteutustapa

Contact classes, team work, individual work.

Toteutuksen tärkeät päivämäärät

Presence is compulsory during the first class, 14.1.2021. Also, when there are guest lecturers and student presentations.
The exact schedule will be in canvas and discussed during the first class.

Sisältö ja sen jaksotus

Learning outcomes of the course
The student is able to
- lead one's own work in teams both in projects and in a business environment
- implement business understanding into research and analysis tasks both digitally and in authentic situations
- communicate professionally in teamwork and employs intercultural skills into practice

Arviointiasteikko

H-5