Consumer Law and Marketing Law (5 op)

Tavoitteet

Student is able to:
- explore the legal aspects of digital marketing strategies, regulations, and compliance in the ever-evolving digital landscape.
- engage in a comprehensive exploration of consumer and marketing law, with a specific focus on digital consumer marketing practices.
- develop best practices for digital consumer marketing for a technology organisation

Aika ja paikka

Course is to be completed online 1.9.2025-12.10.2025.

Oppimateriaali ja suositeltava kirjallisuus

Materials and recommended literature to be distributed by the teacher in the course learning platform.

Toteutustapa

Online course.

Toteutuksen tärkeät päivämäärät

Deadline for the orientation assignment (reflective group discussion) 14.9.20.2025
Deadlines for all multiple choice exams: 28.9.2025
Deadline for an individual memorandum assessment: 12.10.2025.
Deadline learning for the learning diary 12.10.2025

Sisältö ja sen jaksotus

This course focuses on marketing law, with a particular emphasis on digital consumer marketing.

Students can:

o Explore the legal aspects of digital marketing strategies, regulations, and compliance in the ever-evolving digital landscape.

o Engage in a comprehensive exploration of consumer and marketing law, with a specific focus on digital consumer marketing practices.

o Develop best practices for digital consumer marketing for a technology organisation

Arviointiasteikko

H-5

Lisätiedot

More information to be published in the Canvas-learning platform.