Consumer Law and Marketing Law (5 cr)

Code: HY00CD93-3001

General information

Enrollment: 19.05.2025 - 25.05.2025
Registration for the implementation has ended.

Timing: 01.09.2025 - 12.10.2025
The implementation has not yet started.

Number of ECTS credits allocated: 5 cr

Local portion: 0 cr

Virtual proportion: 5 cr

Unit: 30 Ylemmät ammattikorkeakoulututkinnot

Campus: Laurea Virtual Campus

Teaching languages: English

Seats: 30 - 40

Degree programmes: Degree Programme in Technology Law (HYD6), Virtual Campus

Teachers: Miguel Díaz Hernández; Juli Mansnerus

Teacher in charge: Juli Mansnerus

Groups: HYD625SJ
Degree Programme in Technology Law, yamk, virtual studies, S25, Virtual Campus

Study unit: HY00CD93

Learning outcomes

Student is able to:
- explore the legal aspects of digital marketing strategies, regulations, and compliance in the ever-evolving digital landscape.
- engage in a comprehensive exploration of consumer and marketing law, with a specific focus on digital consumer marketing practices.
- develop best practices for digital consumer marketing for a technology organisation

Location and time

Course is to be completed online 1.9.2025-12.10.2025.

Materials

Materials and recommended literature to be distributed by the teacher in the course learning platform.

Teaching methods

Online course

Exam schedules

Deadline for the orientation assignment (reflective group discussion) 14.9.20.2025
Deadlines for all multiple choice exams: 28.9.2025
Deadline for an individual memorandum assessment: 12.10.2025.
Deadline learning for the learning diary 12.10.2025

Content scheduling

This course focuses on marketing law, with a particular emphasis on digital consumer marketing.

Students can:

o Explore the legal aspects of digital marketing strategies, regulations, and compliance in the ever-evolving digital landscape.

o Engage in a comprehensive exploration of consumer and marketing law, with a specific focus on digital consumer marketing practices.

o Develop best practices for digital consumer marketing for a technology organisation

Evaluation scale

H-5

Further information

More information to be published in the Canvas-learning platform.