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Deep Customer Insights Through Ethnographic ResearchLaajuus (5 op)

Opinnon tunnus: A9302

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Laajuus
5 op

Tavoitteet

The student is able to
- use the ethnographic approach in service development
- apply qualitative research methods
- discover unarticulated customer/user needs and envision the opportunities this opens up
- analyse customer/user experiences across all the touch points of an organisation

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