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Market Entry (10 op)

Toteutuksen tunnus: R0301-3012

Toteutuksen perustiedot


Ilmoittautumisaika
24.05.2021 - 30.05.2021
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
14.09.2021 - 11.01.2022
Toteutus on päättynyt.
Opintopistemäärä
10 op
Lähiosuus
0 op
Virtuaaliosuus
10 op
Toteutustapa
Etäopetus
Toimipiste
Laurea Verkkokampus
Opetuskielet
englanti
Paikat
20 - 40
Koulutus
Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
Opettajat
Ove Backlund
Opintojakso
R0301

Tavoitteet

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Oppimateriaali ja suositeltava kirjallisuus

E.g.
Hollendsen, Svend 2014: Global Marketing, edition 6.
Czinkota, Ronkainen, Moffett. 2005: International business, edition .7
Hill, Charles 2011: International Business.
Cavusgil, Knight, Riesenberger. 2012: International Business.
Various ebook links.

Toteutustapa

This course is an online course. However, there will be a course introduction in Zoom on 14.9.2021 at 9-11am. The course folder will be open at 8am in Canvas.

The course consists of five learning themes with various assignments. The assignments can be done independently or in teams of 2 students.

Työelämäyhteistyö ja/tai TKI

The students will step by step develop a international marketing plan for a for an existing or a fictional company.

Toteutuksen tärkeät päivämäärät

14.9.2021 Course introduction in Zoom at 9-1am. Please access via Canvas.
Please introduce yourself in Optima to confirm that you will continue on the course (theme Orientation). Please also inform about a possibly formed team (max 2 students)
31.12.2021 DL of the final report, Marketing plan. .
7.1.2022 and 14.1.2022 Two retake dates. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.

Kansainvälisyys toteutuksella

This course is suitable for the exchange students.

Sisältö ja sen jaksotus

1. Global marketing today - recommended DL 5.10.2021
2. Analysis of the target market - recommended DL 26.10.2021
3. Marketing strategy - recommended DL 16.11.2021
4. Entry modes - recommended DL 7.12.2021
5 . Marketing plan - DL 31.12.2021
7.1.2022 and 14.1.2022 Two retake dates. You can submit late papers to the right return boxes until and on those dates at the latest. After the second retake date no new assignments will be evaluated.

Arviointiasteikko

Hyväksytty/Hylätty

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