Market Entry (10 cr)

Code: R0301-3005

General information

Enrollment: 04.02.2019 - 10.02.2019
Registration for the implementation has ended.

Timing: 01.03.2019 - 23.06.2019
Implementation has ended.

Number of ECTS credits allocated: 10 cr

Local portion: 0 cr

Virtual proportion: 10 cr

Unit: Laurea university of applied sciences

Campus: Laurea common

Teaching languages: English

Seats: 20 - 50

Degree programmes: Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers: Tuula Perätalo; Ove Backlund

Teacher in charge: Tuula Perätalo

Study unit: R0301

Learning outcomes

The student is able to
- evaluate the impact of the changing environment on business operations
- assess preconditions for internationalisation for a company
- search for information to assess market opportunities
- establish a market entry plan
- act situation-oriented in cross-cultural sales negotiations

Teaching methods

There are no contact lessons during this study unit. Students work online.

International connections

Study is suitable for exchange students

Further information

Please note that there will be a briefing session of the course in Leppävaara on Friday March 1 at 9-11.30 am. Place to be confirmed in due course. Participation is compulsory.