Communication Tools for Reputation Management (5 cr)
Code: R0254-3009
General information
- Enrollment
-
28.11.2022 - 04.12.2022
Registration for the implementation has ended.
- Timing
-
01.01.2023 - 31.07.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Virtual Campus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOY2), Yhteiset opinnot
- Teacher in charge
- Katriina Knuuti
- Study unit
- R0254
Learning outcomes
The student is able to
- put together a targeted publication and media strategy and maintain media relations in support of company activities
- build and manage the reputation of the work organization in various public arenas
- communicate proactively in exceptional circumstances and crises
Evaluation scale
Approved/Failed