Digital Service Business and Marketing (10 op)

Tavoitteet

The student is able to
- analyze current trends in digital services
- develop digital service processes
- manage the digital customer experience
- market digital services
- plan how to use digital sales channels
- use digital tools to support marketing
- apply regulations of digital business

Toteutustapa

Course has two parts: 1) development project for customer and 2) theory report.
Purpose of the development project is to get students familiar with the practical work done in digital development and marketing projects in companies. Purpose of the theory report is to get students familiar with academic writing and content production.

Työelämäyhteistyö ja/tai TKI

Group work is real-life digital development project for Laurea's customers and partners. Also, student entrepreneurship can be supported if student wants to advance business idea (e.g. ecommerce as sales agent for external company).

Arviointiasteikko

H-5