Service Design (10 op)

Tavoitteet

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Oppimateriaali ja suositeltava kirjallisuus

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly
https://laurea.finna.fi/Record/nelli01.4100000002045871

Further references to be announced when the course starts.

Toteutustapa

MAIN THEMES AND CONTENTS OF THE COURSE

• Principles of service design process and tools in theory and practice
• Developing the service design concept based on a real business assignment by external partner organization

STRUCTURE AND IMPLEMENTATION OF THE COURSE

Please note! The instructors of the course will send you more welcome letter and more detailed instructions regarding studying before the course starts.
The language of the course is English.

PART 1. SERVICE DESIGN THEORY -COURSE (3 ECTS) – INDIVIDUAL STUDY between 16th September 2022 and 23rd October 2022


IMPORTANT NOTE! SUCCESSFUL COMPLETION OF PART 1. THEORY-COURSE BY 23.10.2022 IS A PRE-REQUISITE FOR PARTICIPATION TO THE PART 2.


PART 2 SERVICE DESIGN PROJECT (7 ECTS) - IN LEARNING TEAMS between 14th October 2022 and Sun 27th November 2022

Project will be carried out in learning teams including kick off, five project guidance sessions, project presentations day and returning the final portfolio and learning document.
The learning teams will work both in the project guidance sessions and between the guidance sessions according to the schedules agreed by the learning teams themselves.
We will utilize the Miro online-platform during the whole Part 2 Design project work.

Learning teams will be established at the beginning of Part 2.

Schedule:

Some of the project guidance session will be carried out at the Lohja Campus and some online via Zoom or Teams:
- Kick Off -session on Fri 14th of October at Lohja Campus at 9.00.
- Project Guidance Sessions will be mainly held in Zoom.
- NOTE! After project sessions, project teams will continue teamwork by finishing Service Design Portfolio and Learning Report by Sun 27.11.

Student teams (4-5 persons per team) will develop a service concept for an organization provided by the instructors.

Työelämäyhteistyö ja/tai TKI

Student teams (4-5 persons per team) will develop a service concept for an organization provided by the instructors.

Toteutuksen tärkeät päivämäärät

The study unit opens 16.9.2022 and individual work can be done starting that date.

Teamwork will be announced 14.10.2022 at the Project Kick-Off.

Project work includes kick-off, five workshop days and presentations to project organization.

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Toteutuksen valinnaiset suoritustavat

According to degree regulations “All students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognised and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit the student intranet.

Opiskelijan ajankäyttö ja kuormitus

One credit equals approximately 27 hours of work performed by the student.

Sisältö ja sen jaksotus

You will learn what service design is in theory and you are able to use the service design tools and methods in practise with the project organization. You will use tools and methods such as: desk research, contextual interviews, persona, customer journey, ideation tools, voting and deciding, concept creation and business model canvas.

Arviointiasteikko

H-5

Lisätiedot

According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.”