Pricing in Service Business (5 cr)
Code: A9388-HYA21821
General information
- Enrollment
-
01.04.2019 - 07.04.2019
Registration for the implementation has ended.
- Timing
-
02.05.2019 - 30.08.2019
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual proportion
- 5 cr
- Mode of delivery
- Distance learning
- Campus
- Laurea Leppävaara
- Teaching languages
- English
- Degree programmes
- Degree Programme in Service Innovation and Design (HYA2), Laurea Leppävaara
- Teachers
- Seppo Luode
- Otto Mäkelä
- Study unit
- A9388
Learning outcomes
The student is able to
- adapt to the current change from cost focus to customer value orientation
- explain the theory and research concerning pricing of services
- price new services using traditional pricing methods
- apply innovative pricing methods and tools in practice
Teaching methods
This is online study unit. There are not contact days at the Laurea campus.
Further information
This study unit is for Master level students (YAMK) only. Bachelor level students can not enroll to this course.