Customer Experience and Marketing (10 cr)
Code: ND00CC64-3001
General information
- Enrollment
-
24.11.2025 - 30.11.2025
Registration for introductions has not started yet.
- Timing
-
01.01.2026 - 31.07.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- Mode of delivery
- Distance learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 20 - 55
- Degree programmes
- Degree Programme in Business Information Technology, Cyber Security (NCA2), Laurea Leppävaara
- Teachers
- Viestintä Virtuaali
- Liko Markkinointi Virtuaali
- Teacher in charge
- Laura Sippel
- Groups
-
NCA225SADegree Programme in Business Information Technology, Cyber Security, virtual studies, S25, Leppävaara
- Study unit
- ND00CC64
Learning outcomes
The student is able to
- use the basic terms of marketing
- apply the marketing mix framework to an organization responsibly
- acquire customer information, define target groups and describe the customer journey
- negotiate, act and communicate in a customer-oriented manner in service situations
- use tools to manage customer and sales data
- complete a marketing development project
Evaluation scale
H-5