Service Design (10op)

Tavoitteet

The student is able to
- describe how value is created for the customers through service
- recognize the essence of Service Design thinking and methods
- plan, implement and evaluate a Service Design project using service design methods
- apply creative problem-solving and develop working methods individually and in teams
- foster entrepreneurship through service design

Toteutustapa

Main themes of the study unit:

• Principles of service design process and tools in theory and practice
• Developing the service design concept based on a real business assignment by partner organization
• Use of AI in a Service Design Process

Client company: The vision of our client company is to enable the most responsible food production chain by providing innovative systems and solutions.

Mandatory ( see schedule in Tuudo):
- Orientation session (Client Company present) online
- Online course (individual)
- Kick off, Client Brief online
- 5 x Guidance sessions, mandatory presence in guidance sessions online
- Client presentation online

Structure and implementation of the course (Part 1 and Part 2):
Part 1.) Service Design Theory -Course in Canvas (3 Ects) – Individual Study during 5 weeks from Orientation.
-> Important note! Successful completion of Part 1. Theory course by given deadline is a Pre-Requisite for Participation to the Part 2. Project The Student will not be accepted to the Part 2 Project, if Theory-Cource has not been successfully completed.

Part 2.) Service Design Project (7 Ects) - In Learning Teams + Return of Team Service Design Portfolio and individual Buddy Check.
-> Project will be carried out in learning teams including kick off, five (5) project guidance sessions, project presentation session and returning the final portfolio, Buddy Check Self and Peer evaluation.
The learning teams will work both in the project guidance sessions and between the guidance sessions according to the schedules agreed by the learning teams themselves. Minimum 2/3 of team members mandatory presence in guidance sessions.
We will utilize the Miro online-platform during the whole Part 2 Design project work.

Learning teams will develop a service concept for an organization provided by the instructors. Learning teams will be established at the beginning of Part 2.

Each team will complete and submit their portfolio for evaluation within one week following the final session.

Aika ja paikka

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Oppimateriaali ja suositeltava kirjallisuus

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing: applying service design thinking in the real world : a practitioner's handbook.Canada: O'Reilly
https://laurea.finna.fi/Record/nelli01.4100000002045871

Further references to be announced when the course starts.

Toteutuksen valinnaiset suoritustavat

According to the degree regulations (2024), Students are entitled to apply for recognition of prior learning regardless of where, when and how the competence has been acquired. At Laurea, there are two different procedures for the recognition and accreditation of prior learning: a) accreditation of prior learning (competence acquired in higher education studies at another institution) and b) demonstration of competence (competence acquired in other ways). The recognition and accreditation of prior learning is initiated by the student themselves. The student is responsible for demonstrating and verifying their competence. The student is entitled to guidance for the recognition and accreditation of their competence. Further information in the student intranet.

You may also assess work-based learning as a way to acquire the competence needed. Read more in the student intranet.

Työelämäyhteistyö ja/tai TKI

Student teams will develop a service concept for an organization/company provided by the instructors.

Toteutuksen tärkeät päivämäärät

Based on the degree regulations (2024), the student accepted for the implementation is required to confirm their participation by showing activity at the start of the study in the following way:

In order to demonstrate activity, the student must be present at the first contact lesson or notify the teacher in charge of their absence to confirm their participation in the study. Registration will be rejected if the student does not report their absence at the start of the study or the reason for the absence cannot be considered justified. Another student can be taken in their place. The first contact lesson is the Orientation session. Pls, see schedule in Tuudo.

Kansainvälisyys toteutuksella

The study unit is suitable for exchange students.

Opiskelijan ajankäyttö ja kuormitus

Workload of the study is measured in a way that to acquire the goal competence of the study, one credit corresponds to an average of 26.7 hours of work done by the student. The actual time needed varies e.g. according to prior competence.

Sisältö ja sen jaksotus

You will learn what service design is in theory and you are able to use the service design tools and methods in practise with the project organization. You will use tools and methods such as: desk research, contextual interviews, persona, customer journey, ideation tools, voting and deciding, concept creation and business model canvas.

Lisätiedot

The study unit corresponds to the requirements of Bachelor's level education.

According to the degree regulations (section 18) “students must be present in the first contact session which is the Orientation session. See for schedule in Tuudo. If student is not able to attend the Orientation, they must notify their teacher in charge. If they fail to notify the teacher of their absence in the first contact session, their enrollment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” The first contact session is MANDATORY to all students.

The quality of the study unit implementation has been assessed and the self-evaluation report is available for example in Canvas or Teams.

Arviointiasteikko

H-5

Arviointimenetelmät ja arvioinnin perusteet

"Competence assessment is based on the descriptions of objectives in the curricula, and the level of competence is assessed according to the assessment criteria listed in the implementation plan for the studies" (Laurea degree regulations 2024).

Individual assignments: 30%, scale 1-5 based on Canvas course
Team assignment 70% scale 1-5 based on Client Company projectwork

Obligatory Self- and peer assessment (using the Buddycheck tool) are part of the evaluation.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

In this study unit the assessing of the competences will be done by using the criteria set for requirement level II.

Professional knowledge basis, information searching and reporting

To achieve grade 5 student must be able to
- analyse the acquired information, draw conclusions and combine theoretical knowledge with experiential knowledge

To achieve grade 3 student must be able to
- critically evaluate information and justify their actions with science-based knowledge

To achieve grade 1 (or pass) student must be able to
- use professional concepts in a consistent manner and demonstrate their familiarity with the knowledge basis
- report and communicate in a professional manner

Professional practice and workplace development

To achieve grade 5 student must be able to
- evaluate the applicability of produced knowledge, skill or idea to other contexts as well as their impact
- anticipate needs of customers and/or co-operation partners

To achieve grade 3 student must be able to
- propose creative solutions at work
- promote professional co-operation and enhance customer and partner relationships

To achieve grade 1 (or pass) student must be able to
- act independently taking into account the operating environment
- take responsibility for interaction with customers and/or co-operation partners and for responding to their needs

Teamwork, skills, leadership, and responsibility

To achieve grade 5 student must be able to
- evaluate and develop the team’s entrepreneurial and responsible approach to work
- evaluate the possibilities for utilising competence and plan their personal development and development of the team

To achieve grade 3 student must be able to
- act in a manner that promotes the team’s entrepreneurial and responsible approach to work
- describe the development of their competence in relation to the learning outcomes

To achieve grade 1 (or pass) student must be able to
- describe the significance of their actions for successful co-operation
- describe their competence in relation to the learning outcomes

“Students who have failed to demonstrate their competence in accordance with the approved level must supplement or retake their study attainment in a manner and schedule defined by the teacher of the study unit. If the student does not pass the assessment despite the opportunity to complete their study attainment, they must complete the study unit in question in full as specified by the teacher.” (Degree regulations 2024.)

All staff and students of Laurea are expected to adhere to good scientific practices, which includes appropriate referencing. Familiarise yourself with the practices and, if needed, ask for more information. All study assignments are to be done as individual work unless otherwise instructed. If Tournitin is used when assignments are checked, the lecturer will inform the students of this.