Digital Content Marketing (5 cr)
Code: PK00BV33-3007
General information
- Enrollment
-
24.11.2025 - 30.11.2025
Registration for introductions has not started yet.
- Timing
-
01.01.2026 - 31.07.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2.5 cr
- Virtual proportion
- 2.5 cr
- RDI proportion
- 1 cr
- Mode of delivery
- Blended learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Tikkurila
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Learning outcomes
The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry
Evaluation scale
H-5