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Digital Content Marketing (5 cr)

Code: PK00BV33-3006

General information


Enrollment
18.05.2026 - 24.05.2026
Registration for introductions has not started yet.
Timing
01.08.2026 - 31.12.2026
The implementation has not yet started.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
RDI proportion
1 cr
Mode of delivery
Contact learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Tikkurila
Teaching languages
Finnish
Seats
20 - 45
Degree programmes
Kauneudenhoito- ja kosmetiikka-alan koulutus (PKV2), Laurea Tikkurila (Finnish)
Teachers
Auli Hietanen
Jussi Järvi
Teacher in charge
Auli Hietanen
Study unit
PK00BV33

Learning outcomes

The student is able to
- describe factors that affect the effectiveness of digital marketing
- design and evaluate influencer marketing
- design and evaluate effective content marketing
- plan and evaluate corporate communications as an integral whole
- make a digital marketing plan as part of a company’s marketing strategy
- evaluate the effectiveness of marketing using different methods of analysis
- apply digital marketing methods to the cosmetics industry

Evaluation scale

H-5

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