Digital Marketing and Sales (10 cr)
Code: HL00BQ81-3091
General information
- Enrollment
-
30.03.2026 - 05.04.2026
Registration for introductions has not started yet.
- Timing
-
01.05.2026 - 31.08.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 10 cr
- Local portion
- 0 cr
- Virtual proportion
- 10 cr
- Mode of delivery
- Distance learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Virtual Campus
- Teaching languages
- English
- Seats
- 40 - 70
- Degree programmes
- Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
- Teachers
- Liko Markkinointi Virtuaali
- Teacher in charge
- Veera Peltomaa
- Groups
-
HLYDINLiiketalouden koulutus
- Study unit
- HL00BQ81
Learning outcomes
The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business
Evaluation scale
H-5