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Digital Marketing and Sales (10 cr)

Code: HL00BQ81-3091

General information


Enrollment
30.03.2026 - 05.04.2026
Registration for introductions has not started yet.
Timing
01.05.2026 - 31.08.2026
The implementation has not yet started.
Number of ECTS credits allocated
10 cr
Local portion
0 cr
Virtual proportion
10 cr
Mode of delivery
Distance learning
Unit
10 Liiketalous-, tietojenkäsittely- ja palvelualat
Campus
Laurea Virtual Campus
Teaching languages
English
Seats
40 - 70
Degree programmes
Liiketalouden koulutus (HLY2), Laurea yhteinen (Finnish)
Teachers
Liko Kestävä liiketoiminta Virtuaali
Teacher in charge
Marjaana Ajanto
Groups
HLYDIN
Liiketalouden koulutus
Study unit
HL00BQ81

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Evaluation scale

H-5

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