Digital Marketing and Sales Project (15 cr)
Code: HL00BU35-3062
General information
- Enrollment
-
24.11.2025 - 30.11.2025
Registration for introductions has not started yet.
- Timing
-
01.01.2026 - 31.07.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 15 cr
- Local portion
- 7 cr
- Virtual proportion
- 8 cr
- Mode of delivery
- Blended learning
- Unit
- 10 Liiketalous-, tietojenkäsittely- ja palvelualat
- Campus
- Laurea Hyvinkää
- Teaching languages
- English
- Seats
- 5 - 8
- Degree programmes
- Liiketalouden koulutus (HLB2), Laurea Hyvinkää (Finnish)
- Teachers
- Pyry Airaksinen
- Tero Uusitalo
- Teacher in charge
- Tero Uusitalo
- Groups
-
HLB225KA2Liiketalouden koulutus, projektijohtaminen, monimuotototeutus, K25, Hyvinkää
- Study unit
- HL00BU35
Learning outcomes
The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts
Evaluation scale
H-5