Strategy (5 op)

Aika ja paikka

Monday February 24th,Monday 16-17.30 on zoom (virtual meeting) every week (5 times) until March 24 th Please check zoom address info on canvas (canvas applies) it is also marked into pakki and if your pakki is integrated to Laureas pakki, you will see this info in your pakki and calendars.

Final presentations April 28th .
(timetable tentative)

Oppimateriaali ja suositeltava kirjallisuus

Text books as background material

Available online Lynn Richard, Corporate Strategy, fourth edition FT Prentice Hall, 2005

Available in print. Johnson, Whittingtin, Scholes Exploring Corporate Strategy. ninth edition 2011 FT Prentice Hall

Toteutustapa

Kurssi on englanniksi, joten tiedot löytyvät englanniksi

The course is in English, Hence all infor also in English.

Sisältö ja sen jaksotus

In earlier classes we have discussed topics such as:
- mission statement, vision
- core competence
- strategy process
- strategy models (positioning tools)
- generic strategies /identifying strategic options
- orientations (innovation, production, customer)
- schools of thought
- culture and strategy
- implementing strategy
Note course build around students interests (explorative approach)

Arviointiasteikko

H-5