Digital Analytics and Consumer Insight (5 cr)
Code: R0296-3016
General information
- Enrollment
-
20.05.2024 - 26.05.2024
Registration for the implementation has ended.
- Timing
-
01.08.2024 - 31.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual proportion
- 3 cr
- Mode of delivery
- Blended learning
- Campus
- Laurea Tikkurila
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet
- Complementary competence, bachelor’s studies in English (CCH2), Business, administration and law
- Teacher in charge
- Terhi Kärpänen
- Study unit
- R0296
Learning outcomes
The student is able to
- recognize the consumer behavior offline and online (per main demographics)
- plan data collection pointsand methods online
- analyze data (e.g. aggregation, trends, comparison)
- visualize results (e.g. dashboards)
- plan consumer activation methods based on data
Evaluation scale
H-5