Opinto-opas

Osaamistavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Toteutustapa

The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is Laurea, SURE-program.

Project Description:In this 15-credit project, a team of students will investigate the current talent shortage facing businesses and explore how marketing strategies can provide solutions. The project focuses on recruitment marketing and the potential competitive edge provided by AI tools in marketing communications.

Key Project Activities:
Conduct market research on Skills Data tools to understand their landscape and efficacy.
Examine knowledge management practices within the context of recruitment and AI.
Produce a conference article discussing the intersections of AI and learning as they relate to recruitment.
Perform a current state analysis of recruitment marketing to identify trends, challenges, and opportunities.

Expected Outcomes:
Students will gain hands-on experience in market research, strategic analysis, and academic writing, all while tackling a real-world business problem. The project aims to produce actionable insights into how AI can transform recruitment marketing, thereby offering businesses a tangible solution to the skill gap challenge.

The enrolled students will develop their competencies related to the study in question during this project implementation.



Daytime learning:
An independently studied part (in Canvas) supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.]

Project’s guidance and working sessions can be viewed in Timetable Engine / Tuudo. Communication practices are agreed on a project-specific basis.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available Teams.

It is MANDATORY to participate in teaching on campus, in Hyvinkää.
It is also mandatory to participate in the project seminar at the end of the project.

Arviointiasteikko

H-5

Lisätiedot

Projektissa syntyy vastaavaa osaamista kuin opintojaksolla HL00BQ81 Digital Marketing and Sales ja HL00BQ82 Data-driven Decision Making, joten suoritettuasi tämän opinnon et voi sisällyttää mainittuja opintojaksoja tutkintoon.