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Multichannel Marketing Communication (10 cr)

Code: TO00BT59-3008

General information

Enrollment

27.11.2023 - 03.12.2023

Timing

26.01.2024 - 03.05.2024

Number of ECTS credits allocated

10 op

Virtual proportion

10 op

RDI proportion

6 op

Mode of delivery

Distance learning

Unit

Laurea Leppävaara, liko

Campus

Laurea Virtual Campus

Teaching languages

  • Finnish

Seats

40 - 60

Degree programmes

  • Laurea täydentävä osaaminen, amk-tutkinto (TOH2), Kauppa, hallinto ja oikeustieteet

Teachers

  • Riikka Siuruainen

Teacher in charge

Riikka Siuruainen

Groups

  • TOH223SY
    Täydentävä osaaminen (amk-tutkinto), S23, Kauppa, hallinto ja oikeustieteet

Content

The student is able
- to plan and realise a company's or brand's marketing communications entity according to its target groups
- to monitor and measure the success of marketing communications
- to develop different means of marketing communications as part of a marketing strategy

Grading scale

H-5

Further information

The study unit is replaces the previously offered study unit R0288 Marketing Communications.