Opinto-opas

Osaamistavoitteet

The student is able to
- create and develop digital services
- develop and use digital tools for marketing purposes
- plan digital customer experience
- analyze and use business reports in projects
- use strategic planning, analysis and decision making tools
- make business decisions in various contexts

Toteutustapa

Content Description: Developing Marketing Channels, Messages & Content for an Ambitious Start-Up SME

Creating awareness for first-time apartment owners
Sparring on value proposals and sales points
Exploring existing and future possible marketing channels and messages
Creating content & stories (blogs, podcast)
The project is completed in cooperation with a working life partner in a P2P learning environment. Working life partner is My Homes ID.

The enrolled students will develop their competencies related to the study in question during this project implementation.


Interactive online implementation:
The project is conducted online and does not require attendance on campus. The project includes, in addition to teamwork, scheduled guidance online, which is not recorded and requires participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Blended learning implementation:
The project includes, in addition to teamwork, scheduled guidance on campus and online, which require participation. An independently studied part (in Canvas) supports the project implementation. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilised.

Daytime learning:
An independently studied part supports the project implementation, but it is important to take part in project teamwork and guidance on campus according to schedule. One full day on campus is required to complete the project. Studying requires active participation and commitment to interactive project work. You will receive individual feedback for assignments from the teacher, and working life or peer feedback are also utilized.

Project’s guidance and working sessions can be viewed in Timetable Engine. Communication practices are agreed on a project-specific basis.

Project campus day: Tuesday. Participation in person is mandatory on campus days.

Laurea reserves the right to make changes.

Quality of implementation has been evaluated and self-evaluation report is available.

Lisätiedot

Projektissa syntyy vastaavaa osaamista kuin opintojaksolla HL00BQ81 Digital Marketing and Sales ja HL00BQ82 Data-driven Decision Making, joten suoritettuasi tämän opinnon et voi sisällyttää mainittuja opintojaksoja tutkintoon.