Digital Marketing and Sales (10 cr)

Learning outcomes

The student is able to
- analyze traffic in digital channels
- plan digital customer experience
- plan marketing and sales for digital channels
- use digital tools in marketing and sales
- apply regulations for digital business

Materials

Information about the material is announced on the learning platform. In addition this book is needed:

Kotler P. , Kartajaya H., Setiawan I., Marketing 4.0 – Moving from Traditional to Digital, parts 4-7
(https://laurea.finna.fi/Record/nelli01.3710000000952392)

Teaching methods

This is a eLearning course on the Canvas learning platform. The course can be completed at own pace (respecting deadlines, of course!) and from anywhere via internet from May till August. You will familiarize yourself with Google and Hubspot certificates. The course includes one group assignment and other assignments are individual assignments.

Please note! Student must complete the orientation assignment on time to ensure his/her place in the course. Deadline for the orientation assignment is 15.5.2023.

Guiding during the course: Lecturer is available during May, guiding in discussion forum and contacted via email. After this, students are able to continue discussing in the Canvas discussion forum. Evaluation of the course is done by September.

Employer connections

Worklife skills and competences are built through achieving industry certifications during the course.

Exam schedules

The Canvas workspace will open by the 1st of May at the latest.

Always check the learning platform for any changes in the schedule.

Completion alternatives

According to the degree regulations “all students are entitled to demonstrate their competence. The recognition and accreditation of prior competence is initiated by the students themselves. The competence is recognized and accredited by the teacher responsible for the module or study unit or another person designated by the director of the UAS unit. The assessment is carried out according to the same criteria and grading scale as that adopted for the corresponding study unit.” For further information visit Opiskelijaintra.

Student workload

One credit equals approximately 26.7 hours of work performed by the student.

Content scheduling

The main themes in the course are:

- Digital Transformation
- Fundamentals of Digital Marketing
- Digital Marketing & Lead Acquisition
- Social Media Marketing
- Sales in Today's World
- Legal Issues
- Final Assignment - Digital Marketing and Sales Plan (a group assignment)

In addition to assignments and quizzes you will accomplish industry certifications. Remember to add these useful certifications to your CV!

Evaluation scale

H-5

Further information

The study unit corresponds to the requirements of Bachelor's level education.According to the degree regulations (section 18) “students must be present in the first contact session or notify their teacher in charge if they cannot attend. If they fail to notify the teacher of their absence in the first contact session, their enrolment will be rejected. Another student in the queue may be enrolled in the study unit in the place of the absent student.” (Laurea degree regulations) In the case of online studies the lecturer can also specify some other way than participation on an online meeting what is required from the student so that he/she verifies his/her attendance on the study unit (Decision by the vice president, education 7/2019).

The quality of the study unit implementation has been assessed and the self-evaluation report is available in Canvas.