Service Logic-Based Strategic Management (5 op)

Tavoitteet

The student is able to
- explain the strategic shift to service-based business logic and its impact on corporate level
- analyse a company’s strategy and strategic choices
- master the key concepts, principles and methods of strategic management

Oppimateriaali ja suositeltava kirjallisuus

Lusch, Robert F. & Vargo, Stephen L. 2014. Service-Dominant Logic. Premises, Perspectives,
Possibilities. Cambridge University Press, UK.
Literature list will be published in Canvas.

Toteutustapa

Lectures, group work, individual assignments

Työelämäyhteistyö ja/tai TKI

Each student may select the case company/organization for the course assignment him/herself.

Kansainvälisyys toteutuksella

International student group

Opiskelijan ajankäyttö ja kuormitus

5 ects credits = 135 hours (1 credit = 27 hours of work)
Contact sessions
Reading the literature for the assignments
Collaboration with the case company/organization
Writing the assignments (notes, reports)

Arviointiasteikko

H-5

Lisätiedot

It is compulsory to attend the contact sessions.